Hello
I'm George. Bonea george.
You may say I’m a copywriter, a scriptwriter, a book author, or a strategist with an academic passion for sociology & anthropology.
But it’s easier to know me as a Storyteller.
Research
Sociology + Anthropology = Insights
Strategy
What’s a message without a strategy behind it?
Creative copywriting
Now let’s wrap it all up with a an unique concept.
My background?
I’m a radio & digital journalist converted into a copywriter, now an assistant professor researching for my Ph.D. in the Anthropology of Advertising, with a master’s degree in the Sociology of luxury consumption. A couple of advertising prizes, plenty of virals online, three published books, a few concerts as a lead singer for a Balkanic reggae band, a fresh approach on YouTube, a blogger from time to time, a stand-up comedian in my free nights, and if I don’t read I prefer to cook.
Take a look at my latest projects.
I’m not picky regarding creativity: TV or Digital video scripts, branding, songwriting, scriptwriting, UX copywriting, creative concepts, in-store or digital campaigns, social media posts and strategies, website content, or just a crazy idea worth doing.
Shortly, Storytelling.
I enjoyed each one of them
- Golden Award for Excellence – 2018 – Jysk – #NoExcuses
- Silver Award for Excellence – 2018 – Minio Studio – Storytelling in Digital
- Webstock Awards (nominated) – 2020 – Demotivational Speaker
- Silver Effie – 2020 – Durex – The right condom
- Silver Romanian PR Award – 2020 – Durex
- Gold Best Engagement Strategy – 2020 – Durex
- Silver Effie – 2022 – Mondelez – What do you put on Tuc?
Good books never harmed anybody
If we read the same, we might think alike.
Richard E. Nisbett
By comparison to Western modes of reasoning, East Asian thought relies far less on categories, or on formal logic; it is fundamentally dialectic, seeking a "middle way" between opposing thoughts. By contrast, Westerners focus on salient objects or people, use attributes to assign them to categories, and apply rules of formal logic to understand their behaviour.
Thomas Frank
In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business.
Randall Rothenberg
As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.
Peter Corrigan
This lucid introduction to the sociology of consumerism examines the relationship between production and consumption. The historical and theoretical discussion provides the student with the tools to examine key themes in the sociology of consumption. After a detailed historical overview of the advent of consumer society, Peter Corrigan examines theoretical accounts of consumption and consumer practice.
Arthur Asa Berger
An engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America.
Chris Wharton
Penned by contributors from a range of disciplines, including art history, sociology and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical overview of approaches to the study of advertising.