2024

As everywhere else, Romania has a problem with plastics in its rivers, lakes, and one of the most beautiful natural reservations in the world: the Danube Delta.

We transformed a word pun into reality with colleagues from Golin PR and Electrolux (a global leader in home appliances). Everything has the sole mission of making tourists aware of plastic’s impact on their favorite destinations and recipes.

The Romanian way of saying ‘fish soup’ is ‘ciorbă pescărească’. But plenty of PETs are in the water to make a recipe for ‘ciorbă PETscărească.’

We kept most of the recipe. We just added more plastic.

The first video was made with the fishermen from the Danube.

For the second one, I was approached to write the script and act in it, underlining the fact that the Bucharest river, Dambovita, is also filled with plastic, and a lot of people are fishing in it.

Watch the full video here on Facebook.

Presented in a light-hearted, mockumentary style, the audience played a crucial role in the success of our campaign, receiving it with great enthusiasm. This response underscores the power of collective action in addressing the plastic pollution issue.

Role:

• Scriptwriting
• Acting