AVIS is one of the world’s most significant car rental companies, but they face a challenge in maintaining a memorable image for the Romanian market. The brief was clear: create a campaign that everyone will talk about and highlight the comfort and benefits you get with AVIS.

It is the perfect moment to highlight a couple of well-known Romanian insights (and not only), to dramatize creatively, and also boost the thrill of traveling by car, especially after the lockdown period.

Headline? With AVIS you go far. very far.

Role:

• Copywriting
• Strategy

…

Travel through Greece in comfort and without any stress regarding your car. Just concentrate on capturing the impossible.

Do you travel through Romania? Go to Dracula’s castle. Who knows, maybe you even see a dragon (like the ones from Game of Thrones) since you are so stress-free because everything is okay with the car provided by AVIS.

Do you enjoy mystery places, searching for haunted castles and forests? Romania has a lot of that! With AVIS, you’ll be there fast and comfortably.

Why struggle in trains with all kinds of ogres when you can comfortably reach your destination?

And don’t get me started on the weirdos in public transportation.

Art Director: Adrian Simion