As part of its global vision, JYSK is the proud sponsor of the National Paralympics Committee. The challenge was to promote this sponsorship in a creative and relevant manner.

Romanians are mostly aware of the importance of sports, yet they ignore the facts. Meanwhile, the Paralympic athletes we have discussed displayed incredible emotional strength, motivation, and dedication to their sports. Inspired by them, we decided to turn their stories into motivational messages for all Romanians who have excuses for not taking sports.

Award:

• Golden Award for Excellence

Role:

• Copywriting
• Scriptwriting