Durex extended its portfolio in Romania with a new category (Featherless) but needed an image campaign to boost its cause.

With humor and the help of a famous stand-up comedy group, we managed to deliver a memorable campaign, using both video and social-media content, relevant for our audience.

Awards:

• Silver – Effie 2020

• Silver – Romanian PR Award 2020

• Gold – Best Engagement Strategy

Role:

• Copywriting
• Script writing